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Universidade Catolica Portuguesa Faculdade de Ciencias Economicas Empresariais Corporate Strategy Unilever’s frozen yogurt brand Portfolio Students: Maria Ines Galhardo, n? 150106011 Claudia Filipe, n? 150106026 Ricardo Lloret, n? 150106111 Joana Rodrigues dos Santos, n? 150106123 Diogo Sousa, n? 150106125 In request to draw the BCG network, we began by gathering a few information. In view of the Datamonitor Market Report 2006 (addendum 1), we had the option to compute the all out ice cream’s advertise estimation of 2008.We settled on the decision to accomplish the work for the year 2008 in light of the fact that the current year has not effectively finished. In this way it was just conceivable to figure assessed values for 2008. Market esteem: (212. 8-161)/4 = 12. 95 million every year 161 + (12. 95*2) = 186. 9 million of every 2008 With the target of considering Unilever’s head items, we needed to consider Nestle (Unilever’s greatest contender). We picke d one equivalent contender for each gathering of desserts we thought were progressively significant (informative supplement 2). Among all desserts of Unilever, we concentrated on the ones that had an immediate rival in Nestle.This is the reason we didn't pick Carte D’or or Solero, we believed that its rivals were not as clear as the others. We expected then that the pieces of the overall industry from Unilever and Nestle were equivalent to in 2006 (reference section 3). These qualities will empower us to appraise advertise values for each organization and thereafter to compute pieces of the overall industry and qualities for every item. We decided the division of the market in four fragments: Super premium, Premium, Regular and Economy. The portions were picked by a value/quality proportion for every item we considered (Appendix 4).The diverse pieces of the overall industry for each section were evaluated accepting that the very premium items would be a market specialty with a little piece of the market; the premium would be the most part and ordinary and economy would have comparative pieces of the pie yet littler. At that point, we evaluated additionally extents for the various items we considered. Both Unilever and Nestle have 2 distinctive pieces of the overall industry since we accepted that they esteem various items in various fragments. The rates are Unilever Economy 20% Super premium 5% Regular 15% Premium 60%The premium fragment was isolated in three unique items with various extents for Unilever and Nestle. Taking into account that we just examined one item in certain fragments, we considered the entire portion share for these ones and for the normal we viewed as to have other desserts other than Calippo that we did exclude (we considered as â€Å"others†). 3 Unilever †Premium Viennetta 17% Cornetto 43% Magnum 40% Nestle †Premium Tarte Carolina 19% Nestle 43% Extreme 38% Trough the division of the market, we had the option to credit to every item the piece of the overall industry inside its own company.Splitting the various fragments, we duplicated the absolute level of the section to the portion of every item inside this fragment (Appendix 5). For the development of every item, we accepted qualities dependent on the development of each section (Appendix 6). At last, to figure the relative pieces of the overall industry, we needed to isolate Unilever’s piece of the overall industry for every item by Nestle’s piece of the overall industry for the particular contender (Appendix 7). 4 5 Unilever Brand Portfolio: ? Cornetto †It is an exceptional item that is available in the greater part of the eateries and bistros in Portugal.Cornetto is a money dairy animals and yours success and that is the reason we didn't consider having a major development rate. We accepted that this dessert is as of now in the ideal spot in the market for Unilever. Along these lines the ventures are not high and it has a major return. ? Magnum †This speaks to the second best result of your organization, likewise premium and with high deals. Notwithstanding, it is a generally youthful brand, just made in 1990, that needs a higher venture than Cornetto to set up itself in the market.Strong interests in new items like the enticements or constrained releases like 7 sins and promoting and correspondence plans make this brand a star. ? Viennetta †This is a superior item just sold in cafés and general stores accordingly its piece of the overall industry isn’t large. Despite the fact that the brand is old and as a bring home item it is extremely well known, relatively few individuals purchase Viennetta in light of the fact that the bring home frozen yogurt advertise is littler and the greater part of the buys are motivation. As indicated by the contextual investigation on â€Å"Global ice cream:Nestle goes on attack†, the excellent fragment is growing up to 3% and since this b rand is known by everyone there isn’t an extraordinary need to spend numerous assets on it. Periodic new flavors were included, anyway without extraordinary achievement. All things considered, it is a money bovine and in this manner a decent item on account of its development rate. ? Children †This class coordinates all the kids coordinated results of your organization, for example, Perna de Pau, Super Maxi, Epa and Mini-Milk, which are modest items exceptionally coordinated to kids with elevated levels of milk and calcium.It has a place with the monetary fragment, subsequently, likewise as indicated by the article referenced over, the market development is practically static. In this fragment the opposition is more grounded, on the grounds that Nestle makes relationship with referred to brands, for example, Smarties and Kit Kat, speaking to kid’s consideration. The solid 6 venture that the contenders make on this class legitimizes why Ola isn't the pioneer in it, making it a Dog yet at the same time having late speculations and attempting to have a greater piece of the pie. Calippo †This item speaks to the water-put together items with respect to your organization, it is very old and there is little separation among it and its rivals on the grounds that there isn’t much space to develop and improve, along these lines individuals won’t see huge contrasts between the estimation of each brand. There is little interest in this brand and low incomes, and since it is incorporated in the ordinary frozen yogurt fragment its development is little or even static, subsequently making it a canine moreover. Ben and Jerry’s †This is your offer in regards to the Super-Premium market fragment, with top notch, significant expense frozen yogurts with various flavors and vivid introductions. This brand isn't yet very notable and has a low piece of the overall industry since it focuses on a little market and it is yet in a period of brand acknowledgment. The organization needs to go through a great deal of cash in showcasing efforts to make the brand perceived by everybody and furthermore in the examination to discover new flavors.According to the contextual investigation this market fragment is relied upon to grow up to 6% and this makes this brand a question mark or a dangerous kid. One issue for this brand in Portugal is that it is predominantly sold in Ben and Jerry’s own stores, which are relatively few and being an ongoing brand it is hard to make individuals know the areas of the stores. Brand Portfolio Recommendations: According to the BCG framework your image portfolio is even, because of you having items in the various quadrants and in various phases of the lifecycle.Magnum, Cornetto and Viennetta are entirely beneficial brands that help the less productive brands of your organization. Be that as it may, it isn't prescribed to drop different brands in light of the fact that your organizatio n should be 7 present in each fragment so as to contend. This will build brand mindfulness and arrive at more clients. Having this as a top priority, rather than diminishing any brands, you should expand a few and change others. ? Furthermore we accept that your organization ought to incorporate low fat items coordinated to individuals that need to appreciate dessert however don’t need the drawbacks of it.By giving these low caloric and low fat items your organization will cover a significant section that are the ladies, that as per the Key Note (page 53) are more prominent frozen yogurt customers than man, with progressively center around picture regarding confidence as well as on expert and individual related issues. Ben and Jerry’s ought to make another scope of items with certain variants of their smash hits in a low caloric manner attempting to keep up their unique flavor. Different brands ought to receive a similar technique and make at any rate one item with les s calories. You should expand Ben and Jerry’s piece of the pie and brand acknowledgment to change this tricky kid in a star item. A thought can be to make an adaptation of their frozen yogurt for drive devouring, maybe receiving a comparable configuration to the magnum dessert (frozen yogurt on stick) and remember this brand for the Ola selling focuses, hence arriving at more purchasers. ? Your companies’ Kids section isn't all around situated and it isn't the market head. To change this circumstance it would be a smart thought to mastermind associations with different organizations, for example, ice cream parlor brands and animation enterprises.You could make an association with realized candy parlor brands like Kinder in light of the fact that it will profit by the different company’s brand acknowledgment with little exertion and arrive at this market fragment with better contentions to contend with Nestle. 8 ? Then again the organization should make an examin ation each half year to figure out which are the more famous kid's shows right now and make another item that offers prizes identified with those kid's shows. The essential item ought to be a high calcium frozen yogurt that changes its bundling and prizes as indicated by the examination results.By doing this you will be enamoring children’s consideration that more often than not is just coordinated to the appearance and furthermore their folks since you are offering a dessert that is useful for the kid’s wellbeing and development. ? To get to the Portuguese market it a smart thought to make another brand that sells frozen yogurt with the kinds of a portion of the better perceived run of the mill desserts in Portugal, for example, â€Å"doce d’ovos†, â€Å"arroz doce† and â€Å"pastel de nata†. This brand woul

Monster of a Headache free essay sample

I have a boisterous mouthed green beast inside my head. He has been my ever-present ally for a long time, and I have, as is human instinct, become used to him. We battle consistently; he is ravenous for my vitality and reliable discernment, and he utilizes each drop of intensity he needs to empty them from me. In any case, he, my beast of a cerebral pain †the singing, bolt sharp, stunning torment bearer †isn't all that I am. Not any longer. His creation was similar to that of the universe: he appeared with a blast, a blackout. He was only an infant at that point, however as time passed and I had seven additional blackouts, he turned out to be full-developed. In his prime, he had the ability to direct everything I might do †or scarcity in that department. He had my scholastics and public activity solidly in his hold, and he gradually destroyed them; I battled to get a handle on a mind-blowing bits and set up them back. We will compose a custom article test on Beast of a Headache or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page My cerebral pain was my captor, my abuser, and to top it all off, some portion of me. I spent such a large number of days in dimness, in bed, watching the mixing structures, geometric examples, and strong flashes of shading that were my monster’s boot prints behind my eyelids. The migraines disabled me truly and inwardly. I had no feeling of parity, or even muscle memory to walk; my considerations were cataclysmic and my emotions sad. I nearly let my life sneak away to an unending length of time in bed. Notwithstanding, one day I recollected that I have dreams, dreams that comprise of more than obscurity and a duvet. Considerations of blossom shops and newly heated bread were oxygen for a little fire inside me, and they lighted a fire that can't be stifled by any measure of beating, pressing, or smashing. I will always remember the inclination in my stomach †of anxiety, quality, and outrageous pride †when I chose to vanquish my beast. I realized that for my life to have bearing or reason, I needed to stand up, truly, and reclaim what my beast had so violently usurped. The possibility of a fight for power was overwhelming, and I felt fiercely uncertain that I would end up as the winner. I began the battle in any case, gradually and purposely. Specialists and incalculable arrangements helped me to fashion weapons to use in my fight against my beast. Every day I working on concentrating on my breathing and loosening up my muscles, and with the moderate, estimated thumping of my heart and a full feeling of harmony in myself, I pushed my beast to the edges of my skull. I found the will to battle for a long time, wielding my cerebral pain contracting mind force and breathing procedures. The discharge in me copied more splendid every day, and I found that having confidence in myself was one of my most impressive weapons. I don’t lament that a beast moved into my head. I have taken in inestimable exercises from my battle, exercises that have molded me and will control me for an amazing remainder. I figured out how to have about endless tolerance for myself as well as other people, and that issues can’t be fathomed by being overlooked. Above all, I learned through fighting a cerebral pain each day that I am the one in particular who can assume responsibility for my life. I am liable for making my own prosperity. Despite the fact that the beast is as yet an inhabitant in my mind, he doesn’t characterize or rule me any longer.

Tort law Essay Example | Topics and Well Written Essays - 1000 words

Tort law - Essay Example Indeed, various pundits have supported for a revision of this law. In its general articulation, there is no outright commitment of a person to an obligation, however there is an obligation not to cause hurt. This article will concentrate on the general utilization of this law, just as the different special cases that are given. The tort law is utilized to oversee the activities of common people or experts that can make hurt those under their consideration. The tort law is normally applied to protect the privilege of a person who endures injury because of break of obligation by their overseer. In the court, this is practiced through budgetary remuneration or a directive. Budgetary pay implies that the harmed individual is remunerated with cash that is seen to be equal to the harm or injury that they brought about. Order alludes to the stoppage of an out of line act that makes hurt the subject. The individual who is putting such a suit is known as the offended party, while the sued ind ividual is alluded to as the respondent (Lunney& Oliphant, 2008). This law is portrayed by various components. Initial, a component of obligation or duty must be clear. For instance, the medical caretakers in an emergency clinic have an obligation to guarantee that all the beds utilized by patients are agreeable and all together. Furthermore, the component of carelessness must exist. Carelessness alludes to the inability to execute the normal obligations thus making hurt the offended party. A genuine model is the point at which an attendant neglects to check the state of a bed and it separates bringing about a physical issue to a patient. In such a case, clearly the patient endured wounds in light of the fact that the medical attendant neglected to direct their obligations true to form (Lunney& Oliphant, 2008). In this way, the execution of this law necessitates that it is demonstrated certain that the Offedant had an obligation to offer consideration to the offended party h owever penetrated this obligation. Likewise, there must exist a causative connection between the harm and the careless activity. This implies the law possibly qualifies if the harm was a consequence of the break of obligation. Consequently, the adjudicator needs to build up that every one of these components are available for the situation before passing any judgment. In proficient application, carelessness alludes to the inability to act as per the set measures of the obligations of an able expert. For example, the specialists must satisfy the set proficient guidelines in clinical practice. On the off chance that any mischief results from bargain of set measures, at that point the specialist would be obligated (Lunney& Oliphant, 2008). In contrast with the Saudi law, the Tort English law is increasingly proficient in protecting the subjects of injury or harm. This is on the grounds that it gives the offended party a benefit to go about as a satisfactory observer in court. The s ignificant downside in Saudi law is that the offended party isn't permitted to affirm. The subjects of the case are viewed as untrustworthy and one-sided observers. In this way, the offended party is permitted distinctly to give composed claims under the steady gaze of the court. Then again, the litigant is permitted to safeguard themselves orally. This is a drawback for the offended party as the Saudi law puts more weight on oral declaration than on composed charges. A genuine model is a case in Saudi court that included a British resident who had visited Saudi on an extended get-away. He endured a spinal physical issue because of being hit by a congested Coral while sitting on a wooden stage. The offended party lost the case. Different disservices in Saudi courts are need

Strategic human resource management Ethic

Key human asset the board Ethic Presentation The job of guaranteeing that an association stands to moral standards is, maybe, the most significant job of any human asset division in an organization.Advertising We will compose a custom report test on Strategic human asset the executives: Ethic explicitly for you for just $16.05 $11/page Learn More A human asset office needs to guarantee that staff individuals work in conformance with all inclusive moral standards. It additionally needs to guarantee that there are clear principles overseeing the lead of the workers of the association. Such standards ought to be a piece of the strategies of the association that the human asset office creates in interview with different offices (Hrtel and Fujimoto, 2010). It is likewise the job of the human asset branch of an association to guarantee that the moral rules of the association are, however much as could reasonably be expected, in conformance with the tradition that must be adhered to. This paper investigates the methodolog ies that human asset offices in associations can use to guarantee that staff individuals in the association are moral. Structures for execution of morals in an association various structures, both legitimate and social, are essential if an association must have moral individuals from staff. Right off the bat, individuals should recognize what is expected of them ahead of time. To accomplish this, the association ought to create moral rules that representatives ought to follow and flow them to the individuals from staff. The association ought to likewise go with this with the comparing discipline that the workers will get for abusing these standards. This sort of a structure empowers some potential violators of moral standards live by heteronomous profound quality (Fombrun et al., 1984). It can likewise draw in some degree of regular profound quality where workers will obey with the guidelines to maintain a strategic distance from a circumstance wherein their absence of morals would influence their associations with individual representatives or even their careers.Advertising Looking for report on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Secondly, before representatives join an association, they should sign an agreement that subtleties their jobs in the association, and the major moral rules that they ought to comply. The last may incorporate an understanding for staying discreet and related moral standards. The planning of the agreement ought to be so that it is in conformance with both the arrangements of the association and the predominant lawful necessities. Executing all inclusive moral standards It is of substance for the human asset divisions of associations to leave some moral standards unaddressed so workers can have singular activity in agreeing to them. For example, in an association where individual cleanliness is certifiably not a touchy issue, it is significant for the rep resentatives to have singular activity in adjusting to this guideline. This sort of activity will likewise drive them towards conformance with other all inclusive moral standards. The issue among moral and legitimate parts of profound quality sometimes, lawful parts of ethical quality clash with moral parts of profound quality. This requires an unmistakable arrangement in associations on which legitimate parts of profound quality are debilitated in the association. For example, it is basic information that homosexuality is legitimately satisfactory in certain nations. In any case, in certain associations inside those purviews, taking part in same sex connections straightforwardly may draw in moral punishments that might be as genuine as excusal (Legge, 2004). It is accordingly of quintessence that representatives of associations know the cutoff points to which they should push their legitimate rights. Another model is the issue of fetus removal. In certain nations, it is lawful to s ecure a fetus removal. In any case, when one is working with specific associations like the Catholic Church, he/she is required to be cautious about the issue in the event that he/she is an advocate of premature birth. This won't just assistance him/her have solid working associations with partners, however it will likewise support him/her keep his/her job.Advertising We will compose a custom report test on Strategic human asset the board: Ethic explicitly for you for just $16.05 $11/page Learn More Conclusion As prove in the conversation above, upholding morals in an association goes past guaranteeing that representatives are well behaved (Heathfield, 2011, p.1). The most significant part of guaranteeing a moral workforce is correspondence. It is in this manner principal that workers know about the lengths that they ought to go while safeguarding their legitimate rights. The human asset division and the association all in all ought to likewise guarantee that they actualize hindranc e structures to guarantee insignificant infringement of moral standards. It is, be that as it may, critical to give workers have activity access complying with some essential moral standards. Reference List Fombrun, C., Tichy, N., and Devanna, M. (1984). Vital human resourceâ management. New York. John Wiley and Sons. Hrtel, C., and Fujimoto, Y. (2010). Human Resource Management: Transforming Theory into Innovative Practice, second Edition. Frenchs Forrest: Pearson Education Australia. Heathfield, S. (2011). Instructions to Do Human Resources Strategic Planning. Recovered from https://www.thebalancecareers.com/how-to-do-HR key arranging 1918404 Legge, K. (2004). Human Resource Management: Rhetorics and Realities, Anniversary Edition. Basingstoke: Palgrave Macmillan.

All my pasts and futures

All my pasts and futures DID YOU KNOW? Beethoven wrote only one opera and it was called Fidelio. Tonight we had the Burton-Conner Trivia Competition. Prior to the competition, I sent an e-mail to my floor telling them to keep three things in mind. 1. The third-largest city in Ireland is called Limerick 2. Beethoven wrote only one opera and it was called Fidelio. 3. The first message ever sent by telegraph was What hath God wrought? The second one came up in the lightning round. Do you do quiz bowl? You should know these things! One of the questions was What is the more common name for lateral epicondylitis? I won the funniest answer prize (a free entree and drink at California Pizza Kitchen) for guessing leprosy. I dont know, I thought it was a pretty reasonable answer. I know I promised an entry on a portrait of my UROP as a young man, but I got so involved writing the stream-of-consciousness prose and doing chemical kinetics homework that it will have to wait until oh, lets say Thursday. No time you know what that means? PICTURE ENTRY! Presenting The World-Famous, Nationally Renowned, Often Copied But Never Cloned, Unforgettable (No Matter How Hard You Try), Super Phat, Super Fly, One and Only, MIT Marching Band. This picture needs no caption. We tried this one at 77 Mass Ave, but were unsucessful and almost died in Boston traffic. Note the lack of a shoe on Kim 09. Kim is dead. Another one of our many traditions is to cram the entire band into an elevator. However, its one wed gladly forgo if it meant we could get more than a dozen members in the band! This was the first day I had ever played tuba. I figured out that you can just not press down any valves and just do alternating Bb, F for most march songs. Sometimes we are a laying band, too. We are that talented. Actually, sitting here, looking up at the skylight with the bright March sky shining through it, we played the absolutely most transcendent rendition of We Are The Engineers I have ever heardI wish you were there to hear it. But maybe you can come on our Marching Tour of Campus during CPW. Tennis elbow.

Proverb Symbolism for the Clan - Literature Essay Samples

In the novel Things Fall Apart, Chinua Achebe introduces the ideas of maturity/reputation, respect, and communication as Umuofian cultural values. The success of its citizens when it comes to their social standing is dependent on their abilities to be able to display all three of these traits. The biggest example, Okonkwo, portrays how he exemplified the proverbs and of how they functioned as stepping stones in his achievement as a powerful leader with many titles in the clan. Through maturity, you learn respect, through respect you learn the value of communication and its substantial role in the society. Being that social standing is earned instead of inherited, the need to display these traits becomes increasingly evident. Accomplishments of strength and power are essential in order to display maturity for the hierarchical structure of the Umuofian society. An example of this is when the men are referring to Okonkwo, they use the proverb â€Å"If a child washes his hands he can eat with kings† (5). This proverb relates to Okonkwo in a way that is undeniable, the stigma of his father’s unruly life is not something that the members of the Umuofia clan will hold against him. Instead, he is treated by the manifestations of his ability to be hardworking and have the maturity to rise to greatness even against the odds. His drive is what leads villagers to think that he deserves a spot in one of the highest positions in this society. The displays of hyper-masculine accomplishments (i.e.: winning a wrestling match) correlates in the Umuofia society to a man being mature enough to eat with elders. This somewhat easy rise to the top of the social standings is one of the reasons as to why Okonkwoâ⠂¬â„¢s downfall and decline in reputation was so rapid. The minute he wasnt able to display maturity and rationality and he was questioned and disregarded for his inability to give respect. Respect is another factor that plays a vital role in the social standing of the Umuofian society. As of such when Okonkwo is addressing Nwakibie, he states that â€Å"a man who pays respect to the great paves the way for his own greatness† (16). Okonkwo has gone to Nwakibie to ask for yam-seeds in order to be able to gain a livelihood and change the fortune he had been left from his father. His actions and the proverb used express how citizens were aware that their social standings are aided by their ability to give respect to others. When Okonkwo goes to Nwakibie, he is not simply asking for a favor- instead he is acknowledging Nwakibie’s success and is asking him to entrust him with the same yams that brought him fruitfulness. Okonkwo, whose life begins as the son of a debtor, understands that in order for him to be able to create his own achievements, he must be able to give respect and learn from the other men of great power. His use of the proverb when meeting wit h Nwakibie displays how valued respect and communication are when attempting to climb the social ranks of the Umuofia clan. Communication is expected in Umuofian society where social standing plays a large role in their way of life. In chapter one Unoka addresses Okoye, saying â€Å"Among the Ibo the art of conversation is regarded very highly and proverbs are the palm-oil with which words are eaten† (4). Okoye appears in Unoka’s hut asking for the cowries he owes him, but as the situation differs Unoka begins to explain to Okoye why he cannot pay him the money he owes. Unoka creates symbolism by using a wall to represent his debts to men. Unoka addresses Okoye saying that he will pay the biggest debt first before he begins to repay the smaller ones. In using the proverb, he expresses how the palm-oil with which words are eaten symbolizes that what you communicate to others should be something dignified, which can only be done through the inclusion of proverbs. Being able to pile up more debts should seem to reveal Unoka’s lack of a social standing, but by contrary he is able to commu nicate to others that he is able to pay off those debts. It is his ability in the art of conversation that allows for others to continue to loan to Unoka, regardless of the outcome. This trait, however, is something that Okonkwo is unable to master, and as of such, his climb to the top of the social ladder is hindered. This ability signifies that those who know how to communicate rise up in their social standing much more easily than those that lack this talent. Chinua Achebe impressively portrays the values of the Umuofian society in the portrayal of Okonkwo. His success and lack thereof when climbing the societal ladder is aided (and hindered) by his ability to be mature, respectful, and communicative. In doing so, the journey becomes not only a study of his character but of the values of the tribe. The novel investigates how these traits influenced not only the personalities of the characters but also influenced the way theyre perceived by others.

Greek Mythology Zeus The Greatest God - 918 Words

Zeus the Greatest God In ancient Greece mythology, Zeus is known as an ancient Greek god, greatest god of Olympian, and king of the gods and men. He was also the deity of the sky, weather, kingship, law, order, destiny, and fate. Moreover, Zeus had a remarkable family tree, a unique kingdom and power, and all above was illustrated by distinctive symbols and attributes. His myth was written by Hesiod, a Greek poet. A profound analysis of the myth of Zeus, his image in Ancient Greek culture, and his different role in Greek culture will be examined through this paper. Information exists to argument the story of Zeus the Ancient Greek God. Zeus was Kronos and Rhea’s youngest child. According to the myth, Kronos swallows his children as they were born, afraid of losing his power. However, Rhea saved Zeus by tricking her husband. â€Å"Zeus escaped this fate when his mother spirited him away, handing the titan a stone substitute wrapped in swaddling cloth† (Atsma). Secrecy, Z eus was send off to Mount Dikte in Krete to his new guards the warrior kouretes who raised him but was fed with the milk of goat Amaltheia by the nurse Nymphs. As he grow adult, Zeus took revenge of his father by making him throw out the young gods he had devoured after drinking a magical draught served by Metis. With the support of Kyklopes and Hekatonkheires, Zeus also defeated and sent Kronos and his allies to a prison below the earth. â€Å"In gratitude the Kyklopes armed him with lightning- bolt, and theShow MoreRelatedMythology And Christianity : Mythology948 Words   |  4 PagesMythology and Christianity Mythology is known for its artistic values of cultures well before the world we live in today. The stories that derive from these great folk tales set a scene in lives of people who worshipped their God’s and the items that they praised them for. 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The Christian story of the Devil is heavily infl uenced by earlier Greek mythology, and early Christian writings about the Devil co-opted local mythology in order to gain new converts and discredit popular pagan beliefs. In the Old Testament story of Job

Requesting Immigration Relief The Department Of Homeland...

Requesting immigration relief, as portrayed by the Department of Homeland Security, seems to be a humanitarian and easy process, described as follows: 1. The applicant presents to a immigration office or checkpoint requesting immigration relief. 2. An immigration officer, a social worker and if needed an interpreter that are trained in cultural sensitivity, go through some paperwork 3. The immigration officer conducts an extensive interview to the applicant 4. The immigration officer analyzes the case and decides if the story is coherent with the evidence. 5. The immigration officer approves asylum and schedules the audience with an immigration judge OR the immigration officer denies asylum because his story lacks credibility, and sends to†¦show more content†¦He and ten more people (men, women and a child) were put handcuffs, so tight that at a point his hands were â€Å"purple† and then they were transferred to a detention facility. He spent almost two weeks in the detention facility; he remembers that the first night, they gave him food, he finished everything and even licked the plate, because he was still hungry. He remembers the officers laughed for a while after seeing him. He tells the place had cells and a couple of beds per each. They were uncomfortable, but anyway he fall asleep; the cell-keepers woke him up really early, and he was placed in a small room with people he had never seen before. At first, he felt comfortable speaking in Spanish with them, but after a couple of minutes it got freezing inside. After a while an officer came in and said (in Spanish) something like â€Å"it can get colder, and all of you will be here for a while, unless anyone of you feels like talking about deportation†. He remembers, that despite being so cold, he began sweating, he had avoided even thinking on that word since he left El Salvador, after his brother was murdered for defending him against gang

Summary of The Practice of Management Written by Peter Drucker Free Essay Example, 1000 words

After highlighting the problems, Drucker provided appropriate solutions that were implemented by the companies and worked extremely well. There is a detailed discussion about how and why the solutions worked for the company. This indeed gives the reader an exact picture of the problem that companies often come across and how they should be managed. In this part, Drucker has discussed the importance of the managers in a business. A company cannot be successful unless it is blessed with honest and hardworking managers. A manager can make or break the company. He says that managers are not only expensive because they collect huge salaries from the company but even their single wrong decision can force the company to collapse (Byrne, 2005). He then talks about Henry Ford, owner of the Ford Motor Company and how he ran his business without any managers. According to Drucker, it is something very stupid to run a company without managers associated with it and it is even worse to see the c ompanies like Ford to do the same. This part consists of three different analyses. We will write a custom essay sample on Summary of The Practice of Management Written by Peter Drucker or any topic specifically for you Only $17.96 $11.86/page

Essay on Academic vs Mainstream Writing - 877 Words

There are many differences between articles written for scholars and articles written for popular audiences. According to Anne Johns, the author of â€Å"Discourse Communities and Communities of Practice,† there are ten conventions or moves that exist only in academic prose and when violated, author is seen as an outsider of the discourse community. John Swales (â€Å"Create a Research Space† (CARS) Model Research Introductions) and Ken Hyland also talk about writing and the similarities between all academic writing in â€Å"Create a Research Space† (CARS) Model Research Instructions and â€Å"Disciplinary Courses†. Based on research by Swales, Hyland, and Johns on academic writing, and research by Jeanne Fahnestock, Charles Sullivan and Cameron M. Smith on†¦show more content†¦(1b) CNN â€Å"Koreans use the term â€Å"hallyu† to describe the phenomenon. 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Judith Guest’s “Ordinary People” Free Essays

Ordinary People Ordinary People by Judith Guest is the story of a dysfunctional family who relate to one another through a series of extensive defense mechanisms, i. e. an unconscious process whereby reality is distorted to reduce or prevent anxiety. We will write a custom essay sample on Judith Guest’s â€Å"Ordinary People† or any similar topic only for you Order Now The book opens with seventeen year old Conrad, son of upper middle-class Beth and Calvin Jarrett, home after eight months in a psychiatric hospital, there because he had attempted suicide by slashing his wrists. His mother is a meticulously orderly person who, Jared, through projection, feels despises him. She does all the right things; attending to Jared’s physical eeds, keeping a spotless home, plays golf and bridge with other women in her social circle, but, in her own words â€Å"is an emotional cripple†. Jared’s father, raised in an orphanage, seems anxious to please everyone, a commonplace reaction of individuals who, as children, experienced parental indifference or inconsistency. Though a successful tax attorney, he is jumpy around Conrad, and, according to his wife, drinks too many martinis. Conrad seems consumed with despair. A return to normalcy, school and home-life, appear to be more than Conrad can handle. Chalk-faced, hair-hacked Conrad seems bent on erpetuating the family myth that all is well in the world. His family, after all, â€Å"are people of good taste. They do not discuss a problem in the face of the problem. And, besides, there is no problem. † Yet, there is not one problem in this family but two – Conrad’s suicide and the death by drowning of Conrad’s older brother, Buck. Conrad eventually contacts a psychiatrist, Dr. Berger, because he feels the â€Å"air is full of flying glass† and wants to feel in control. Their initial sessions together frustrate the psychiatrist because of Conrad’s inability to express his feelings. Berger cajoles him into expressing his emotions by saying, â€Å"That’s what happens when you bury this junk, kiddo. It keeps resurfacing. Won’t leave you alone. † Conrad’s slow but steady journey towards healing seems partially the result of cathartic revelations which purge guilt feelings regarding his brother’s death and his family’s denial of that death, plus the â€Å"love of a good woman. Jeannine, who sings soprano to Conrad’s tenor†¦ There is no doubt that Conrad is consumed with guilt, â€Å"the feeling one has when one acts contrary to a role he has assumed while interacting with a ignificant person in his life,† This guilt engenders in Conrad feelings of low self esteem. Survivors of horrible tragedies, such as the Holocaust, frequently express similar feelings of worthlessness. In his book, â€Å"Against All Odds†, William Helmreich relates how one survivor articulates a feeling of abandonment. â€Å"Did I abandon them, or did they abandon me? † Conrad expresses a similar thought in remembering the sequence of events when the sailboat they were on turned over. Buck soothes Conrad saying, â€Å"Okay, okay. They’ll be looking now, for sure, just hang on, don’t get tired, promise? In an imagined conversation ith his dead brother, Conrad asks, â€Å"‘Man, why’d you let go? ‘ ‘Because I got tired. ‘ ‘The hell! You never get tired, not before me, you don’t! You tell me not to get tired, you tell me to hang on, and then you let go! ‘ ‘I couldn’t help it. Well, screw you, then! ‘† Conrad feels terrible anger with his brother, but cannot comfortably express that anger. His psychiatrist, after needling Conrad, asks, â€Å"Are you mad? When Conrad responds that he is not mad, the psychiatrist says, â€Å"Now that is a lie. You are mad as hell. † Conrad asserts that, â€Å"When you let yourself feel, all you feel is lousy. † When his psychiatrist questions im about his relationship with his mother, Calvin says, â€Å"My mother and I do not connect. Why should it bother me? My mother is a very private person. † This sort of response is called, in psychological literature, â€Å"rationalization†. We see Conrad’s anger and aggression is displaced, i. e. vented on another, as when he physically attacked a schoolmate. Yet, he also turns his anger on himself and expresses in extreme and dangerous depression and guilt. â€Å"Guilt is a normal emotion felt by most people, but among survivors it takes on special meaning. Most feel guilty about the death of loved ones whom they feel they could ave, or should have, saved. Some feel guilty about situations in which they behaved selfishly (Conrad held on to the boat even after his brother let go), even if there was no other way to survive. In answer to a query from his psychiatrist on when he last got really mad, Conrad responds, â€Å"When it comes, there’s always too much of it. I don’t know how to handle it. † When Conrad is finally able to express his anger, Berger, the psychiatrist says to Calvin, â€Å"Razoring is anger; self-mutilation is anger. So this is a good sign; turning his anger outward at last. † Because his family, and especially his mother, frowns upon ublic displays of emotion, Conrad keeps his feelings bottled up, which further contributes to depression. Encyclopedia Britannica, in explicating the dynamics of depression states, â€Å"Upon close study, the attacks on the self are revealed to be unconscious expressions of disappointment and anger toward another person, or even a circumstance†¦ deflected from their real direction onto the self. The aggression, therefore, directed toward the outside world is turned against the self. † The article further asserts that, â€Å"There are three cardinal psychodynamic considerations in depression: (1) a deep sense of loss of what is oved or valued, which may be a person, a thing or even liberty; (2) a conflict of mixed feelings of love and hatred toward what is loved or highly valued; (3) a heightened overcritical concern with the self. † Conrad’s parents are also busily engaged in the business of denial. Calvin, Conrad’s father, says, â€Å"Don’t worry. Everything is all right. By his own admission, he drinks too much, â€Å"because drinking helps†¦ , deadening the pain†. Calvin cannot tolerate conflict. Things must go smoothly. â€Å"Everything is jello and pudding with you, Dad. † Calvin, the orphan says, â€Å"Grief is ugly. It is something to be afraid of, to get id of†. â€Å"Safety and order. Definitely the priorities of his life. He constantly questions himself as to whether or not he is a good father. â€Å"What is fatherhood, anyway? Beth, Conrad’s mother, is very self-possessed. She appears to have a highly developed super-ego, that part of an individual’s personality which is â€Å"moralistic†¦ , meeting the demands of social convention, which can be irrational in requiring certain behaviors in spite of reason, convenience and common sense†. She is furthermore, a perfectionist. â€Å"Everything had to be perfect, never mind the impossible hardship it worked on her, on hem all. † Conrad is not unlike his mother. He is an overachiever, an â€Å"A† student, on the swim team and a list-maker. His father tells the psychiatrist, â€Å"I see her not being able to forgive him. For surviving, maybe. No, that’s not it, for being too much like her. † A psychoanalyst might call her anal retentive. Someone who is â€Å"fixated symbolically in orderliness and a tendency toward perfectionism†. â€Å"Excessive self-control, not expressing feelings, guards against anxiety by controlling any expression of emotion and denying emotional investment in a thing or person. â€Å"She had not cried at the funeral†¦. She and Conrad had been strong and calm throughout. The message of the book is contained in Berger’s glib saying that, â€Å"People who keep stiff upper lips find that it’s damn hard to smile†. We see Conrad moving toward recovery and the successful management of his stage of development, as articulated by Erikson, â€Å"intimacy vs. isolation†. At story end, his father is more open with Conrad, moving closer to him, while his mother goes off on her own to work out her issues. Both trying to realize congruence in their development stage (Erikson), â€Å"ego integrity vs. despair†. How to cite Judith Guest’s â€Å"Ordinary People†, Essay examples

Pharmaceutical Marketing and its New Social Media

Question: Discuss about the Pharmaceutical Marketing and its New Social Media. Answer: Introduction Pharmaceutical companies in the recent years focuses on new social media marketing tools namely Twitter, You Tube and Face Book in order to increase their revenue. In the pharmaceutical industry in Australia, use of social media has transformed that has resulted in two-dimensional conversations among consumers and pharmaceutical companies (Aalai Ottati, 2014). Social media marketing can also improve brand existence along with awareness and reducing the budget requirements. Social media marketing facilitates pharmaceutical companies to attain high competitive advantages and it explains their compliance to certain platforms those are dealing with several drawbacks. Pharmaceutical companies in Australia are dealing with numerous ethical and legal issues while implementing the social media marketing strategies that will be addressed through this research (Clark Melancon 2013). Evolution of Pharmaceutical Marketing Adi Grigore, (2015) stated that pharmaceutical industry is quite different from other industries. Considering that, medicines gave a huge impact on the quality of consumers lives, the regulators and the healthcare providers deal with the international system. The researchers also revealed that pharmaceutical companies encompassed direct sales model relied on prescribers that was associated with increased investment in the organizations product promotion. Affinito Mack, (2016) revealed that several stakeholders is observed to be hugely involved in the marketing and sales practice of the organizations. Sales representatives of the Australian pharmaceutical companies started indicating the advantages of the internet medium through employing several websites and mobile technologies that supports them to pass relevant information to the physicians. The pharmaceutical companies in Australia in comparing with several other industries those use direct-to-consumers marketing. Social Media Marketing Frameworks Utilization in Australian Pharmaceutical Industry According to Bakan, (2016) social media, development of social media has transformed the manner in which the pharmaceutical companies in Australia communicate in the community by means of attaining attention of hue consumer base through online medium. In contrast, Ball Mackert, (2013) stated that social media sites namely Twitter, Face book, MySpace, LinkedIn and Googlspace supports the pharmaceutical companies and the linked people for communicating within the great network of the consumers, large communities and linked multimedia content linked with the social media applications such as You Tube. For this reason, within pharmaceutical industry of Australia it was gathered that such capacity of consumers to share important information online that facilitates biggest opportunity remaining for marketers of the pharmaceutical companies or offering. Research Questions and Hypothesis The research questions those are to be answered in though investigating on Pharmaceutical Marketing and its New Social Media in Australia are mentioned under: Is it efficient to use social media marketing tools within marketing initiatives of pharmaceutical industries in Australia? Does use of social media marketing tools has great impact on consumer behavior in Australian pharmaceutical companies marketing? The research hypotheses those are to be tested through conducting research on Pharmaceutical Marketing and its New Social Media in Australia are mentioned under: H1: Social media marketing tools has a great impact on the marketing initiatives of the Australian pharmaceutical companies. H2: Social media marketing tools has positive impact on the consumer behavior in Australian pharmaceutical companies. Operational Definitions and Measurements The research background is simplified in order to make it easily attainable. The pharmaceutical companies can measure the social media marketing practices of the pharmaceutical companies in Australia in terms of its increased application of new social media marketing channels. For this reason, the researcher will employ such variables in order to attain suitable research findings (Beninger Ibara, 2016). The scope of this research is limited to the analysis of selected variables and the intensity to which the social media marketing practices are impacted based on such variables. The current research will take into consideration the Australian pharmaceutical companies that can help in revealing the trend of employing social media marketing tools in the industry. For this reason, some Australian pharmaceutical companies will be taken into account along with the selected variables for testing the research hypotheses. Research Methodologies: Data Collection and Analysis Sampling Techniques Sampling can be understood as the techniques by means of which specific respondents are chosen foe research from a large population. Probability sampling that is simple random sampling will be used in this research in order to conduct survey with 55 managers working in the pharmaceutical companies in Australia. Simple random sampling technique is employed in this study as it offers equal chance to the respondents for being selected in the survey. It was observed that conducting quantitative analysis needs bigger sample size for attaining and analyzing responses collected from the participants of the survey (Benito, 2015). Simple random sampling will enable in selecting extremely vital source of primary data to gather important information that is in accordance with research objectives. For this reason bigger sample, size is chosen in order to analyze responses collected from all the survey participants in a better manner. This is the reason for which 55 managers of pharmaceutical com panies in Australia to evaluate their survey responses. Data Analysis Method The collected data from the research on Pharmaceutical Marketing and its New Social Media in Australia will be evaluated through using numerous data analysis techniques. In consideration to this, suitable section of analysis techniques is deemed necessary to attain necessary and reliable research results. Moreover, this supports in maintaining transparency along with analyzing the collected data. Quantitative data those are collected will be evaluated and presented through tables and graphs that will further ease out the analysis technique for gathering relevant research data. Moreover, MS excel applications will be used in order to convert responses of participants into certain percentages for analyzing tends of respondents insights. Research Process Primary along with secondary data will be collected for analyzing Pharmaceutical Marketing and its New Social Media in Australia. Primary data for the recent research will be collected after conducting survey 55 managers working in the pharmaceutical companies in Australia. Secondary data in this study will be collected from several important journals, articles, prior research papers along with evaluation of history of several pharmaceutical companies in Australia. Quantitative data for the current study will be collected and analyzed in order to collect vital information and findings from research. In order to gather relevant primary data, the study will consider preparing a planned questionnaire that will include open as well as close-ended questionnaire (Chernaik Ford, 2014). Questionnaire survey will be most effective option for gathering important quantitative data for this enables gathering relevant data from large sample size. Expected Outcomes Resaerch on Pharmaceutical Marketing and its New Social Media in Australia will reveal the significance of social media marketing is efficiently signified that can be employed by the Australian pharmaceutical companies in relating to the Australian market. In addition to that, data evaluated secondary and primary data; the researcher will be capable to reveal the impact that social media marketing that can address the existence of the pharmaceutical companies (Bhardwaj Aggarwal, 2016). Primary data will majorly be gathered from the managers of the Australian pharmaceutical organizations that indicates high significance of online social media marketing. Secondary research will majorly indicate the significance of twitter and face book that can be used efficiently by the pharmaceutical organizations in order to enhance their online existence. Conclusion Based on significance of this research, it is recommended to use simple random sampling technique is employed in this study as it offers equal chance to the respondents for getting selected in the survey. It was observed that conducting quantitative analysis needs bigger sample size for attaining and analyzing responses collected from the participants of the survey. MS excel applications is recommended to use in order to convert responses of participants into certain percentages for analyzing tends of respondents insights. In order to gather relevant primary data, the study will consider preparing a planned questionnaire that will include open as well as close-ended questionnaire. References and Bibliograaphy Aalai, A. Ottati, V., (2014). The Mythical Framing Effect: Media Coverage and Public Opinion Regarding the Iraq War.Journal of Mass Communication Journalism,2014. Adi, A. Grigore, G., (2015). Communicating CSR on social media: The case of Pfizerss social media communications in Europe.Corporate social responsibility in the digital age, 143-165. Affinito, L. Mack, J., (2016).Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes. Routledge. Bakan, J., (2016). Social marketing: thoughts from an empathetic outsider.Journal of Marketing Management,32(11-12), 1183-1189. Ball, J. Mackert, M., 2013. Pharmaceutical advertising practitioners' approach to trust and emotion.International Journal of Pharmaceutical and Healthcare Marketing,7(3), 244-264. Beninger, P. Ibara, M.A., 2016. Pharmacovigilance and biomedical informatics: a model for future development.Clinical Therapeutics. Benito, B., 2015. Can Salaries Prevent Local Government Politicians from Corruption?.Review of Public Administration and Management,2015. Bhardwaj, M. Aggarwal, R., 2016. Examining the Impact of Social Media on Internet Banking.Arabian Journal of Business and Management Review. Braojos-Gomez, J., Benitez-Amado, J. Llorens-Montes, F.J., 2015. How do small firms learn to develop a social media competence?.International Journal of Information Management,35(4), 443-458. Bruhn, M., Schoenmueller, V. Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9),770-790. Chernaik, T. Ford, S., 2014. # ThinkAgain: How regulator guidance can impact social media marketing.Journal of Digital Social Media Marketing,2(1), 40-47. Clark, M. Melancon, J., 2013. The influence of social media investment on relational outcomes: A relationship marketing perspective.International Journal of Marketing Studies,5(4), 132.

The Shallows A Rhetorical Analysis Essay Example For Students

The Shallows: A Rhetorical Analysis Essay In the book The Shallows Nicholas Carr develops his argument just as an architect would construct a building. The foundation is laid then in tedious and eloquent manner he begins his argument that defines the book. Shedding light upon the dangers our society may encounter through the internet, Carr uses personal anecdotes, parallels, ethic and reason based arguments, and disguises himself as an authoritative figure to execute a view changing book. Exerting personal anecdotes on the way the internet has changed him; Carr begins his book in a subtle manner. He begins describing one of his first dilemmas, I had become trapped, not unhappily, in the upgrade cycle I retired the aging Plus in 1994, replacing it withwhat seemed at the time a miraculously fast 33-megahertz processor. A very compelling feeling to undergo, the upgrade cycle tempts customers to always buy that next hot item on the list, always seeming to procure the most sophisticated technology. He goes on to promote more feelings, The more I used it, the more it altered the way I worked to introduce one of the ways Carr has been transformed. 13) This early statement draws in readers to begin questioning whether their actions have changed in response to the internet. The connection that occurs here is one that starts shifting the reader to a negative or pessimistic view on the internet. Carr then states, I missed my old brain which connotes there is something wrong with his new brain and allows the readers to once again reflect. (16) Not only do these anecdotes serve the purpose of building a personal relationship, they make the readers susceptible to believing Carrs statements because he is just like you. Turning from a style that is staunch and informal to informative, Carr begins to lay the foundation in the next chapters. Using parallels to show the effects previous technologies had on society, Carr induces we will see extensive changes from the internet. Just as the book and silent reading made humans more deep creative thinkers, the internet is liable to change us into sporadic distracted humans. Anything but non-existent, the parallel suggests that technology is having a definite change on our plastic brains. New technologies mold us to their likings whether we adhere to them or not. And as mechanical clocks were not manufactured to spur the adoption of a more scientific mode of thinking the internet is not intended to create more adverted, shallow thinking humans. But all behaviors prevailing show that it is. Acknowledging this fact, readers can either begin to challenge that their life is being changed or affirm the conclusion. This parallel is exactly the strategy needed to convince readers that its an inventions intellectual ethic that has the most profound effect on us. Before entering the final crest of Carrs gist, After cutting through the forests of Carrs logistics, we find his ethical arguments coming about. His digressions are the first major points, they provide a commonly perceived social norm that the author then breaks down and proves fallacies in. One that stood out the most, IQ scores being higher than ever before. Not only does he state that this is a misconstrued fact, he argues that the ethics behind using computers to increase our knowledge is ironic because it actually decreases our working memory which is proportional to our IQ. Carr believes either that these numbers have come out of no-where or that there is some other source causing them. Carr also challenges the ethics that reading more is the way to produce deeper thinking, but points out, most of our reading now-a-days is mostly unconsciously we glance at road signs, menus, headlines, shopping lists, the labels of products in stores which are of brief duration and allow us to dwell only in the shallows. Is the fact that we literally have no time on our hands a source of this shallow behavior? .ue3d277d68b1f6771228385bf1f511875 , .ue3d277d68b1f6771228385bf1f511875 .postImageUrl , .ue3d277d68b1f6771228385bf1f511875 .centered-text-area { min-height: 80px; position: relative; } .ue3d277d68b1f6771228385bf1f511875 , .ue3d277d68b1f6771228385bf1f511875:hover , .ue3d277d68b1f6771228385bf1f511875:visited , .ue3d277d68b1f6771228385bf1f511875:active { border:0!important; } .ue3d277d68b1f6771228385bf1f511875 .clearfix:after { content: ""; display: table; clear: both; } .ue3d277d68b1f6771228385bf1f511875 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue3d277d68b1f6771228385bf1f511875:active , .ue3d277d68b1f6771228385bf1f511875:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue3d277d68b1f6771228385bf1f511875 .centered-text-area { width: 100%; position: relative ; } .ue3d277d68b1f6771228385bf1f511875 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue3d277d68b1f6771228385bf1f511875 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue3d277d68b1f6771228385bf1f511875 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue3d277d68b1f6771228385bf1f511875:hover .ctaButton { background-color: #34495E!important; } .ue3d277d68b1f6771228385bf1f511875 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue3d277d68b1f6771228385bf1f511875 .ue3d277d68b1f6771228385bf1f511875-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue3d277d68b1f6771228385bf1f511875:after { content: ""; display: block; clear: both; } READ: Comparison of Hughes and Plath - Wuthering Hieghts EssayIf you think about it, compared to back then where travel was restricted only by foot, how much more time people had at home. In todays society it is unlikely that many of us have 2 hours of leisure time between our busy schedules. This contributes to the argument that Carr is making, we thrive on short bits of information because we have no time to read in depth, and without in depth analysis apart of our daily schedules, we cease to desire it. Being engrained in our minds, the faster the information the better has become shown through mediums such as Facebook and Twitter. These social sites constantly renew with new status and updates occurring as fast as the eye can blink and pertain a limited character count that keeps the brain satisfied with its new craving. Not only does Carr want us to believe it because he has said it, he wants to articulate our beliefs with studies from numerous people. This approach used disguises him as an authoritative figure that causes readers to be more liable to believing him. Everything Carr states is backed up with a study that proves his point. After discussing how the internet is taking the place of CDs, TV shows, and radio programs he brings up McLuhans Understanding Media which states A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them. Not only does Carr want to introduce opinions to you, he wants to back them up with other opinions that support his, so in your aspect it seems as if this is true. Affecting the subconscious, he delivers the supporting opinions that give readers the assurance what he is saying must be true. Carr, focused intently on, his subject, spreading his opinion, and warning us of our path to fulfilling Kubriks dark prophecy, ends his book on a vivid solution, when doing something; concentrate on being fully present in the activity even if it means putting up the cell phone or laptop.

The Development and Institutionalization of Slave Trade Essay Example

The Development and Institutionalization of Slave Trade Essay The Development and Institutionalization of Slave Trade BY vwoods 1987 Slavery, the condition of one human being owned by another (Slavery), has gone through many stages in its development and its reception around the world. As part of the Roman Empire in the 1st century BCE, slaves were a large part of civilized society as entertainers in the gladiator arena. These slaves would have been forced to compete, but with their victories and their deaths they would gain respect and some even their freedom. In Africa before the 16th century, slavery and systems of ervitude existed throughout the continent. African slaves during this time were often captives of war or indentured servants; however they were not treated with disrespect. Instead it was common practice for such slaves to be fully integrated into the village or tribe to which their owners belonged. Slaves would live side by side with their owners and could eventually become each others peers. It wasnt until the colonization of the New World and the spread of tobacco cultivation (Foner 101), began that the bond of slavery became less about the slave and more about cheap nd lifelong labor. As Eric Foner states in Give Me Liberty! An American History, no European nation embarked on the colonization of the New World with the intention of relying on African Slaves for the bulk of its labor force (101). Unfortunately, as the New World began to develop and expand its agriculture base, namely tobacco, that the demand for workers increased. European settlers originally had no plan to meet the labor request. Their first resort was to force Indian labor (Morgan 52). This plan began to unravel quickly however, since the Indians were easily susceptible to oreign diseases and began to die off before profits could be made (Morgan 53). We will write a custom essay sample on The Development and Institutionalization of Slave Trade specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Development and Institutionalization of Slave Trade specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Development and Institutionalization of Slave Trade specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It became clear that the Indian population would not support the labor force needed, and so the Europeans began looking elsewhere. Having considered other options, Europeans set their sights on Africa (Morgan 53). The nations of West Africa had had long standing relationships with the different European nations. In the early years of what would become the Trans-Atlantic Slave Trade, Spain and Portugal were the first nations to export slaves from Africa in great numbers. Records show that from the years 1500 to 1 550 over 64, 000 slaves were exported by these two countries alone (Number of Captives). These same records conclude that until the 1640s, Spain and Portugal were the only two countries with significant numbers in the slave trade. In 1619, the first Africans, twenty in all, arrived in Virginia (Foner 105), and with their arrival, the flood gates opened. It was at this time that other nations, namely Great Britain and the Netherlands, became more involved in the slave trade. The British and the Dutch began importing laves to the New World to meet the needs of the colonies. The British colonies of Virginia and Maryland, as well as the Dutch colony in New York, made up the Chesapeake area, with each having its own large tobacco industries that needed to be fueled by slave labor. By the turn of the century, the British and the Dutch had imported nearly 640,000 slaves to the colonies. With the importation of large number 0T slaves came more ana more laws tnat trlea to ratlonallze slavery as well to create a never ending supply of new slaves. Laws were passes regarding the birth of slave children as well as interracial children, with nearly all laws stating that if the mother was a slave that the child was a slave also, and became property of the slave owner. These laws consequently made sexual abuse of slave women profitable for slave holders (Foner 106). In such a short time Virginia had changed from a society with slaves, in which slavery was one system of labor among others, to a slave society, where slavery stood at the center of the economic process (Foner 108). Across the Atlantic, as stated efore, slavery was practiced throughout much of Africa among the various tribes and villages. However, with the increasing demand for slaves, coastal tribes would raid the inland tribes and capture their fellow Africans and sell them to the Europeans for small valuable trinkets. These newly captures slaves couldnt possibly have known what their futures held for them in the New World, if they made it there. Within the borders of the New World slaves tried to escape whenever possible, but rarely succeeded in such a new and strange world. Slaves newly imported were ubject to laws and customs that they didnt understand, and since many of them came from different villages few could communicate with each other (Marques). Slave rebellion was kept under control by the fierce and open violence aimed at those who stepped out of line. Fear for ones life suddenly became more important than freedom for many of the newly enslaved. As the years progressed the slave trade would see fluctuations in the number of slaves exported from Africa and imported to various countries as well as into the colonies, and then the United States of America. Political tensions, including the Revolutionary War, contributed to decline in slave importation but it wasnt until the 1831s that the slave trade essentially ended, at least for the United States. As History is bound to repeat itself, in recent times, there are numerous occasions were slavery has peaked and then declined. Fortunately these recent incidences, have never reached such catastrophic and saddening numbers as the Tran-Atlantic Slave Trade had. Works Cited Foner, Eric. Give Me Liberty!. An American History. 3rd ed. Vol. 1. New York: W. W. Norton, 2011. Print. Marques, Leonardo. Slave Trading In a New World. Journal of the Early Republic 32. 2 Academic search complete. web. 4 oct. 2012 Morgan, Philip D. Origins of American Slavery. OAH Magazine of History 19. 4 (2005): 51-56. Academic Search Complete. Web. 4 Oct. 2012 Number of Captives Embarked and Disembarked Per Year. The Trans-Atlantic Slave Trade Database. Emory University, 2009. Web. 4 Oct. 2012. Slavery. Encyclop? ¦dia Britannica. Encyclop? ¦dia Britannica Online. Encyclop? ¦dia Britannica Inc. , 2012. Web. 10 Oct. 2012

Antibellum DBQ essay essays

Antibellum DBQ essay essays During the Antebellum years the United States of America was changing, separate political parties formed and education was stressed. Social, religious, and political reforms during these years helped shape society into what it is today. People focused on the reformation of many different things, women's rights, slavery, schooling, the criminal justice system and poverty. During the Antebellum reforms Americans were still very religious as a people which lead to the Second Great Awakening. The Second Great Awakening was a response to the growing liberalism. The Second Great Awakening resulted in many new denominations of Christianity. Methodists and Baptists, two of the new denominations, used democracy to settle church affairs, these changes lead to more reformations. According to Francis Grund, the inspiration of American reforms was directly linked with religion. He stated, "Religion has been the basis of the most important American settlements...The Americans look upon their religion as a promoter of civil and political liberty" ( Doc 3) Religion had a major effect on reformations in America. Theodore Parker had views on religion and war. "War is an utter violation of Christianity.... If war be right, then Christianity is wrong, false, a lie. Every man who understands Christianity knows that war is wrong." (Doc 5) Theodore Parker was a Massachuse tts minister and was a leading abolitionist. Political figures had many influences on reformation as well. Andrew Jackson had faith in the common man and believed in human perfection. Jackson said "I believe man can be elevated; man can become more and more endowed with divinity; and as he does he becomes more God-like in his character and capable of governing himself. Let us go on elevating our people, perfecting our institutions, until democracy shall reach such a point of perfect that we can acclaim with truth that the voice of the people is the voice of God" (Doc 1). He thought tha...

How did race, class and gender intersect in the imperial enterprise Essay

How did race, class and gender intersect in the imperial enterprise - Essay Example The trendy of masculinity based on professionalism, rhetoric of militarism, as well as elitism enhanced a set of attitudes and personalities to fit in the structure of imperial legitimacy in conjunction with racial dominance. Moralists at the fin-de-siecle hitherto supporters of a specific brand of inflexible gender concepts of manliness responsible for the perpetuation of a society that had a hierarchical framework. The spread of rigid gender ideologies worked to maintain power and privilege both abroad for instance in South Africa and at home. The socio-sexual framework during the Victorian Britain regime came of the intersection through race, gender, and class and in the process informed the outlined power structures that acted on behalf of the nexus of the bigger political enterprises. In the end, the rise of masculine culture in an inflated manner happened simultaneously with the exposure of the proverbial Achilles Heel for Britain. These were the vulnerabilities of the colonial mastery resulting from strong and brave claims for the power of the British. The British officers acted as competitive, aggressive, and powerful figures (Perry, 2001, p. 33). This is the reason various forums continue to debate on national identity and the imperial rule associated with two reinforcing ideologies acting in a mutually inclusive way. The concepts in the discourse are the Empire and dominant masculinity. Scholars explain the symbiotic relationship between race, gender, and class born out of fear concerning the decline of the British superior race. A series of movies, a huge quantity of literature, and a wide range of works of art often put into perspective colonization and the entire process of forming empires among them the British Imperial enterprises as male dominated adventure stories. The imperial enterprises entailed maleness (Stoddard, 2012, p. 89). However, according to the historians who studied gender, imperial maleness otherwise referred to as masculinity re quired regular and standardized substantiation and confirmation. Scholars who dwelt on the analysis of the empire found similar characteristics for the colonial rule that also constantly required confirmation and legitimization due to the permanent fear among the British white that subject in the colonial enterprises would undermine the racial as well as colonial privileges and prestige in addition to power and superiority of the colonial master. The forums of colonial discussions on gender appeared among the spaces of manifesting the instability and power structures of the empires were most visible. It is important to identify that competing interests of femininity and masculinity called maleness were significant to the normal order of the colonial master (Kent, 1987, p. 87).  However, it is not possible to comprehend them in isolation. Any analysis of the two in addition to race and class requires an overall undertaking of their history put into their contextual perspectives. Th e society constructed gender, race, and class in interplay with other categories as well themselves. They include religion, ethnicity, as well as sexuality. The intersection resulted in creating racial, sexual, and national hierarchies that provided the challenge or stabilized the imperial rule during the nineteenth and twentieth century. They intersection also offers challenge to the scholars of history to think and study

Different media texts analysis, relationship between media and Assignment

Different media texts analysis, relationship between media and communication and in terms of culture - Assignment Example Media will always want to maintain a good relationship with the society and therefore it tends to sell itself to the consumers by telling the society what they want to hear. Media is so dependent on the society because it cannot exist without it. Communication on the other hand is the flow and of ideas and information between individuals. Communication is only effective if the two or more communicating persons understand one another. It is only successful if the receiver is able to decode and understand received the message from sender (Carey, 1989). The communication process involves, first, the sender has to possess an element of feeling, idea, concept or information that he wants to pass to the sender. Next, involves encoding of the message. The message is sent to the intended receiver in words, symbols or appropriate language of the medium. Next, the decoding of the message takes place. This involves expression of the message in an intelligence language that the receiver understa nds. Lastly, the receiver gives feedback to the sender. This is an expression of the sender’s opinion. This can be in form of words, facial expression or feelings. Media textual analysis is the way in which the audience of given information make an intelligent, educated and a well understandable choice at the most likely interpretation about the information (Chin, 2011). It is a methodology used to carry out quantitative analysis of the content of some information in question. Texts from magazines, advertisements, television, clothes or films can be closely analyzed so as to obtain different ways in which different audiences interpret them according to different situational analysis. There are several factors that affect interpretation of media messages. First, cultural background has got a say on the interpretation an individual will give to a particular message. The cultural backgrounds could be religious, tribal or economic. For instance, journals from the west report that fatness is unhealthy. However, there is no general universal agreement that being fat is something worth not appreciating or appreciating. Some western medical and anesthetic arguments insist that having a larger body is neither attractive nor healthy. This is not the case in Africa (Chin, 2011). For example in Niger, being fat is the beauty of a woman. Therefore women get encouraged to take pills to gain appetite and steroids to become heavy. The media case above about the western journal is clear evidence that cultural disparity result to different aspects in which a media message gets interpreted. People from the western community who are influenced by scientific research would support the health journal report. On the other hand, the Niger community from Africa is greatly influenced by their African traditions (Berger, 2011). They believe that a woman is quantified by her body size. Their reaction to the journal would be dismissive. Differences in critical reasoning and thinkin g also display varying interpretation about media information. Logical reasoning is the basis of factual argument in the western countries inherited from Classical Greece (Silverstone, 1999). They will often subject facts to many options of possible understanding. Culture of the Jains in India poses several possible results of factual analysis. Is it a fact? May be it is, may be it is but it is not, and may be it is not. Let us consider a television advertisement of a sexual protective wear. Medium analysis has to take into account several

Halfway House Allows People Criminology Essay

Halfway House Allows People Criminology Essay Institution based correction is largely practiced in the American correctional systems. Institutional confinement has been used in America since the ancient times as history describes it. Early punishments for criminals were directed more at the criminal`s body and property as well. The main goals were to humiliate the offender, inflict pain and also deter onlookers from crime. Modernity in incarceration strives to change the character of the offenders and this takes place away from the public view. Sentences are majorly imposed upon offenders and range from probation to serving a time in prison. Intermediate sanctions include sentences to a halfway house. Sanction use can be described as either positive, which is known to be rewarding or, negative which is a punishment. This forms the basis of all criminal theory alongside the main goals of social control and deviant behavior deterrence. Facilities operating in the United States of America, many of them adhere to certain correctiona l theories (Byrne and Taxman, 2005). Halfway house allows people to start off a period of reintegration with the society. The primary function of halfway houses is to provide criminals who have no place to go and also those who have no one at their backs to support them. The halfway house there caters for all their needs as inmates. They are offered food and a place to rest their bodies. It is important to note that the halfway is not a dormitory despite its primary functions states above. It must facilitate discharged offenders. The halfway staffs, together with officers who are on probation provide the inmates with instructions and guidance on various programmes undertaken (Latessa and Lowenkamp, 2006). Halfway house residents are divided into two different groups. The first group is composed of the supervisees meaning probationers and parolees. The second group is composed of the discharged offenders who are not under supervision. This is the group of criminals who left prison when their term expired or their execution sentence was suspended. The first group of halfway house residents is required to live in such facilities by the requirements of the parole or probation. They have no obligation to change their residence without the permission of the relevant probation office director. Individuals of the latter group are free to go anywhere they feel like going. Non-supervisees are known to stay in the halfway house for six months after release. The period can still be extended if necessary for additional six months (Bussert, Golderger and Price, 2006). Treatments of different nature are offered in a halfway house. Each house bears its on way of practice in offering the various treatments as required by the needs of its residents. The social Skills Training (SST) and Substance Abuse Programme, for example, are the popular kinds of treatments offered in most of the American halfway houses. These two kinds of treatment address the major needs of the criminal residents of the facilities. The two biggest needs are those of interactive skills and substance addiction. Interactive skills include the tactics of finding a job and retaining it while substance addiction involves alcohol addiction. Some of the halfway houses go to an extent of inviting external speakers, supervisors of facilitators to take part in some of these treatment interventions. A variety of other programmes also exist in these facilities. Some of the houses give some kind of financial diary to monitor the way the handle their finances; others provide health education, h ygiene education while others provide collage therapy (Bussert, Golderger and Price, 2006). Halfway houses are generally overlooked as facilities that are an important part of the safety of the public. They serve to offer crime prevention efforts and it is also hard of members of the public to describe the activities that take place in their various communities. This paper will stress on the fact that, halfway houses are a requirement in presenting a transitional environment for individuals initially involved in criminal offenses, have finished their sentence term and are ready to join the rest of the community as well as ensuring public safety (Byrne and Taxman, 2005). Dramatic growth in the number of inmates has brought forth a large increase in the number of individuals legally entitled to receive various services. This dramatic growth has also created changes in the characteristics of inmate population that are of relevance to the programming decisions. Emphasis on the safety of the public point out that the scarce program resources are concentrated on a certain group of offenders. Such are those inmates that present a threat to the society outside prison and posses treatable crime related problems. This has led to a wide variety of initiatives. The most notable initiatives have been the evaluation of program effectiveness and privatization of some of the correctional activities. Programs have also been developed and their strategies implemented towards addressing the ways of holding offenders such that future crimes are prevented. This specifically, after the detainee is released form detention (Bussert, Golderger and Price, 2006). The past decade has seen live debates covering the importance of halfway houses as a measure of controlling crime cases in America. These debates have focused their purposes on investigating and assessing the effectiveness of these facilities. Debates on the effectiveness have been largely related to the intended impact of a criminal punishment, the necessity of improving the safety of the public and reduction of future crimes and lastly the requirements of the states and localities in ensuring cost-efficient correctional programs. Many of these debates bring out several points inclined to the positive side of these facilities as a component of American correctional agencies (Latessa and Lowenkamp, 2006). Regarding punishment, most individuals think that halfway houses are less punitive as compared to prison or jail. Research tends to prove these groups of persons by revealing that most offenders view halfway houses as very stringent and more punitive since they require changed behaviors. Some of the criminological debates have diverted their focus to determining whether involvement of halfway houses in correcting offenders is effective. The findings in many of the researches prove the effectiveness of such facilities as potential intermediate punishment. Offenders make public preparations, resolve the conflicts with other victim, and undertake public services and stay connected to their communities without the isolation of punishment based in prison (Bussert, Golderger and Price, 2006). Halfway houses shorten prison terms and also help to alleviate pressure on crowded jails and prisons belonging to states and various localities. This transitional programming can also be followed by a home detention period and the offender is carefully monitored for compliance (Bussert, Golderger and Price, 2006). Most evaluations of impact of halfway houses to the rehabilitation of the offenders focus on program components regarding their relationship with recidivism. The Massachusetts Furlough and Pre-release Program evaluation of over 15 years demonstrated that returns to custody were reduced. This was deduced from a study of 13,000 cases of placements of persons who were returning from prison. Recent research findings underscore the existence of benefits for a certain group of offenders rated high or medium risk based on the risk predictive screening. A large case study was once conducted by the Federal Bureau of Prisons on the offenders released through halfway houses in the United States of America. The findings of this study revealed that the residential as well as the employment components of halfway houses were related to the improvement in recidivism (Latessa and Lowenkamp, 2006). Many of the halfway houses share information on case management with their referral and oversight agencies. Ways of attaining client health care and behavioral attention have been developed. This has been done with much consideration towards respecting confidentiality if the clients and the needs of the oversight agency. Integrated case management systems and electronic networking has had several advantages in this institutional based correction facility. This is because; the transfer of information is accurate and more efficient between the programs serving halfway house clients and the agencies (Byrne and Taxman, 2005). Researches on impact of halfway houses have, over a along time have proved that, halfway houses have no negative impact towards crime. They have always pointed out that they are of advantage to the neighborhood safety incase a person that was under detention is released back to the community (Byrne and Taxman, 2005). Halfway houses are known to be developed in the response to a need for stable housing for persons involved in the criminal justice systems. Criminal justice professionals have also deduced that there is need for certain services more than stable housing. These services are aimed at reducing criminal behaviors in future. Agencies collaborate to come up with a target group of offenders. These group can be screened and identified incase they have contact with other criminal justice agencies and police. Criminal justice agencies have developed a screening process used in the selection of persons who are more likely to benefit from a halfway house situation. More often, they examine histories of repeated crimes related to alcohol or drug. This is an indication of the need to stay in a more structured living situation. Focus on the mental needs of an offender, special assistance in the cognitive skills and addressing the victim`s impact are also among the criteria for isolating offenders f or placement in halfway house facilities. Courts consider such cases as where there is need to garnish wages in order to pay fees, fines, restitution and child support. Halfway programs act as a funnel of the payments earnings belonging to the offender and advisors to help him or her stabilize financially at the end of their supervision period (Latessa and Lowenkamp, 2006). In conclusion, several trends have been seen to affect the correction systems in the United States of America. The unprecedented growth in the populations of inmates owe to changes in police practices and sentencing practices. The society has become of much concern with regard to the type of inmates released from prison or jail to join the other members of the community. The dark side of the offenders poses worrying situations about possible future harms. Halfway houses are facilities of great importance in ensuring the safety of the public. It is also important to remember that they are of positive impact to the offenders life after finishing the sentence term. They are able to go through at transitional stage through which they experience a different life from that in prison in preparation for the real life in the world outside jail or prison (Byrne and Taxman, 2005).